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Working with the media is an integral part of advocating for the profession and discipline of psychology. By keeping the public informed we can raise the awareness of the issues and we can find champions among the readership. Working with the Media is all about building relationships.
Improving media relations and obtaining news coverage is critical in advancing psychology for all. For tips on how to sell your story to the media and tips on what to do and what not to do when dealing with the media, please see our guide for psychologists entitled Working with the Media.